An article in the July 3, 2018, Belt Magazine discusses how “Alcohol Alley” merchants say the Atlantic Coast Pipeline threatens their industry.
“Whether it’s a glass of estate Chardonnay on the grounds of Afton Mountain Winery or a Full Nelson IPA on Blue Mountain Brewery’s sprawling patio, the breathtaking Shenandoah views are a common ingredient in the region’s various alcoholic beverages. Terrific views sell booze, and many of Nelson County’s producers have capitalized on the landscape to power on-site appeal at their facilities. Virginia doesn’t track tap room & tasting room sales volumes across categories of alcoholic beverage, and besides, it’d be impossible to extrapolate how much of that revenue was directly due to the scenery. But on-site sales are a crucial source of revenue for small alcohol producers across the country, and the ACP’s impending construction in the Rockfish Valley may threaten that.”
The article discusses the importance of unspoiled scenery to Nelson County’s alcoholic beverage industry, which employs some 425 locals directly, and helped to bring in almost $200 million in tourism expenditures in 2016 (the most recent year for which data is available). All this would be threatened by Dominion’s Atlantic Coast Pipeline.